SWOT Analysis of Ebay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and Technology
World’s online market-place; Connecting buyers and sellers globally;
Whatever it is, you can get it on eBay; Buy it, sell it, love it
Trusted brand providing online auction and shopping opportunities
Internet users relying on internet for shopping and other transactions
Positioned as a global online market place which facilitates shopping through – auction, fixed pricing and classifieds
1.Early market entrant with localized operations in over 30 countries 2. Integrated services like online ticket tracking, online money transfers etc 3. International presence providing larger consumer base
4. A highly trusted and revered brand in the market 5. Has over 17,000 employees globally
1.Unable to eradicate fake or fraud sellers completely
2. Lesser presence in physical markets
1. The markets devoid of internet 2.Customers reluctant in shopping online can be persuaded 3.Partnerships with corporate houses for bulk selling
1. Can be subjected to frauds 2. Risk of being involved into selling of illegal entities 3. Newly emerging competitive online shopping portals
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