Dropbox SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1472
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SWOT Analysis of Dropbox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dropbox

Parent Company

Dropbox Inc

Category

Application - Online virtual storage utility

Sector

IT & Technology

Tagline/ Slogan

Simplify your life

USP

Ability to share files and photos

STP

Segment

All Internet Users

Target Group

Working professionals, Students and personal users

Positioning

Good things happen when your stuff lives here

Dropbox keeps your files safe, synced, and easy to share

SWOT Analysis

Strengths

1. High user base – more than 300 million users

2. Easy installation process and also multi-language support

3. Available on multiple platforms

4. High awareness among internet users

5. Simple design & user friendly interface

6. Innovative service – replacement of USB drive

7. Strong financials

Weaknesses

1. Smaller space for free version compared to Google drive

2. Security of customers data on cloud is still a concern

Opportunities

1. People are in need of an easy way to transfer files

2. Rapid technological development

3. Research and development for Service expansion – Opportunity to expand to new services

4. Increasing internet penetration and number of smartphone users

Threats

1. Intense competition

2. Changes in government regulation – Server location issues raised by few governments

3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

4. Availability of substitute products

5. Security and privacy issues

Competition

Competitors

1. Google Drive

2. SkyDrive

3. SugarSync



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