LINE SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1138
Advertisements

SWOT Analysis of LINE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LINE

Parent Company

Line Corporation

Category

Application - Messaging & Calling application

Sector

IT & Technology

Tagline/ Slogan

Line More Be Closer

USP

Creative stickers

STP

Segment

All Internet Users

Target Group

Customers who need personalized messenger application (Relatively younger segment)

Positioning

Free Messaging, Voice & Video Calls Whenever, Wherever

SWOT Analysis

Strengths

1. LINE has been able to paddle upstream to find their place in emerging markets such as India, Venezuela, Mexico and other Latin American countries and has a strong community in the world

2. LINE Stickers provide more fun and expressive chats

3. With over 10,000 stickers and emoticons, one can express a wider range of emotions

4. LINE lets users share photos, videos, voice messages, contacts and location information easily with your friends

5. Users can get the latest news and special coupons for popular artists and brands

6. Line can be used with Android, iOS, BlackBerry and Windows Phone, in addition to desktop version for Windows and MAC

7. Large user base – More than 550+ Million users

Weaknesses

1. User privacy is still susceptible in social media applications

2. Intense competition means limited market share

Opportunities

1. Opportunity to expand globally to many countries

2. Rapid technological development

3. Research and development for service expansion – Opportunity to expand to new services

4. Increasing internet penetration and number of smartphone users

Threats

1. Intense competition

2. Changes in government regulation

3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

4. Availability of substitute products

Competition

Competitors

1. Whatsapp

2. Viber

3. Skype

4. Telegram

5. WeChat


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.