Grabmore SWOT Analysis, USP & Competitors

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SWOT Analysis of Grabmore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grab More

Parent Company

Grabmore.com

Category

Ecommerce

Sector

Online Retail- Electronics, footwear, baby products and more

Tagline/ Slogan

Buy.Save.More

USP

Extensive range of products at affordable rates

STP

Segment

Customers who prefer online medium of shopping

Target Group

Brand conscious online shoppers

Positioning

Purchase of global brands made easy.

SWOT Analysis

Strengths

1. International brands like Sony, Nikon, Asus, Morphy Richards, Sandisk sell on GrabMore.

2. Wide variety of US products which are normally unavailable in India.

3. Through deals like “Whacko Deals, Weekly Deals, Super Sale and USA products on Deals”, GrabMore provides amazing choice for customers.

4. Wide global presence especially in USA & India

5. Tie-up with leading global brands for their exclusive presence

6. Product portfolio includes Electronics, Home Appliances, Kitchenware, Computers, ebook readers, tablet PCs, laptops

7. Secure payment options for customers makes it easier to shop online

Weaknesses

1. Relatively less brand visibility

2. Limited marketing campaigns.

Opportunities

1. Collaboration with offline stores.

2. Strong marketing to promote its unique positioning.

Threats

1.Increased competition from established ecommerce rivals like Amazon, Flipkart etc

2. Huge rounds of investment in its rival ecommerce portals.

Competition

Competitors

1. Amazon
2. Snapdeal

3.Flipkart


The table above concludes the Grabmore SWOT analysis along with its marketing strategy and brand parameters.

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