BabyOye SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1413
Advertisements

SWOT Analysis of BabyOye with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BabyOye

Parent Company

Mahindra Group

Category

Ecommerce

Sector

Online Retail-Toys, Clothes and Accessories etc

Tagline/ Slogan

Better Together; Happy beginnings

USP

Great collection of good quality products.

STP

Segment

Young parents who prefer online mode of shopping

Target Group

Middle income, young parents  who are online shoppers

Positioning

Best baby care and infant care products

SWOT Analysis

Strengths

1. Funded by investors like Tiger Global, Accel Partners

2. Tie ups with brands like Medela, Pampers, Johnson & Johnson, Huggies etc

3. Backing by established players like Mahindra Group who have series of offline stores in the name of “Mom & Me”.

4. Acquisition of portals like Hoops.com increased its strength to compete.

5. 10,000 plus products over 500 plus brands.

6. Strong presence in the internet retail market in India for children

Weaknesses

1. Intense competition means limited market share

2.Limited aggressive campaigns to increase its brands visibility in the baby care segment

Opportunities

1. Expansion to other countries

2. Growth of its own private label to tier 2 and 3 cities.

3. Collaboration with Mom and Me stores to sells its private labels.

4. Partnership with hospitals and maternity clinics.

Threats

1.Several investors like Saif Partners, IDG Ventures India who are investing in rival online portals.

2. Ecommerce giants like flipkart and amazon who offer discounted products.

Competition

Competitors

1. Firstcry

2.Hopscotch

3.Flipkart

4.Amazon




Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.