SWOT Analysis of Capita with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT & Technology
Listen, Create, Deliver
Largest BPO Company in the UK
Government (Local and central) & Private enterprises
UK based businesses particularly in SME sector
Low cost solution provider across various verticals
1. Approx 70,000-strong work force across Europe, Asia and Africa 2. Equal turnover from public and private sector enterprises 3. Strong presence in SME sector 4. Capita’s “property and Infrastructure’ division is the one of the largest multidisciplinary division in the UK
5. The brand is London Stock Exchange & FTSE 100 Index.
1.Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls 2.No major presence outside UK and Ireland
1.Expand into other emerging markets like Poland, India, China etc. 2.Huge potential in SME sector
1.Embroiled in scandals leading to negative publicity for the brand 2.Negative feeling among the workers due to the discrepancy in the division of wealth between employees and higher leadership 3.Mature and low cost BPO industry in India, Philippines and other markets
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