Capita SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 941
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SWOT Analysis of Capita with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capita

Parent Company

Capita Plc

Category

BPO

Sector

IT & Technology

Tagline/ Slogan

Listen, Create, Deliver

USP

Largest BPO Company in the UK

STP

Segment

Government (Local and central) & Private enterprises

Target Group

UK based businesses particularly in SME sector

Positioning

Low cost solution provider across various verticals

SWOT Analysis

Strengths

1. Approx 70,000-strong work force across Europe, Asia and Africa
2. Equal turnover from public and private sector enterprises  
3. Strong presence in SME sector
4. Capita’s “property and Infrastructure’ division is the one of the largest multidisciplinary division in the UK

5. The brand is London Stock Exchange & FTSE 100 Index.

Weaknesses

1.Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls
2.No major presence outside UK and Ireland

Opportunities

1.Expand into other emerging markets like Poland, India, China etc.
2.Huge potential in SME sector

Threats

1.Embroiled in scandals leading to negative publicity for the brand
2.Negative feeling among the workers due to the discrepancy in the division of wealth between employees and higher leadership
3.Mature and low cost BPO industry in India, Philippines and other markets

Competition

Competitors

1.Xerox Corporation
2.XChanging Plc



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