Internet explorer SWOT Analysis, USP & Competitors
Posted in IT & Technology, Total Reads: 5534
SWOT Analysis of Internet explorer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and Technology
Fast is now beautiful
Improved versions with better offerings than previous versions
Computer users assessing internet for various purposes
Positioned as one of the most efficient and speedy web browser
1.Constant improved versions and innovative offerings 2. Integrated with Microsoft windows hence reaching to wider customer base 3. One of the early market entrants 4. Improved and simple interface and layouts well as ease of use 5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users 6. High brand loyalty and strong top-of-the-mind brand presence
1.Unable to maintain market leadership due to competition
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers
3.Providing more integrated offerings and services
1. External attacks by hackers or malicious software and virus 2.Continuous new innovations by current competition 3. Newly emerging competitive web browsers
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