Internet explorer SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 5291
Advertisements

SWOT Analysis of Internet explorer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Internet explorer

Parent Company

Microsoft corporation

Category

Web browsers

Sector

IT and Technology

Tagline/ Slogan

Fast is now beautiful

USP

Improved versions with better offerings than previous versions

STP

Segment

Computer users

Target Group

Computer users assessing internet for various purposes

Positioning

Positioned as one of the most efficient and speedy web browser

SWOT Analysis

Strengths

1.Constant improved versions and innovative offerings
2. Integrated with Microsoft windows hence reaching to wider customer base
3. One of the early market entrants
4. Improved and simple interface and layouts well as ease of use
5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users
6. High brand loyalty and strong top-of-the-mind brand presence

Weaknesses

1.Unable to maintain market leadership due to competition

Opportunities

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Threats

1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Competition

Competitors

1. Google chrome
2.Safari
3. Mozilla Firefox



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.