SWOT Analysis of Norton Antivirus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and Technology
The world's most trusted antivirus solution
Strong Security against threats and malicious software
Computer users dealing with software, internet and other applications
Positioned as a malware prevention and removal tool as well as email spam filter
1.One of the most popular brands with effective customer service 2. Strong set of features providing efficient security 3. Continuous product improvement and development 4. In 2007, Norton AntiVirus and Norton Internet Security held a 61% US retail market share 5. Has different version for platforms like Microsoft Windows (Windows 7, Windows Vista, and Windows XP), Mac OS X, Linux
1.Pirated versions created problems
1. Computer users unaware of anti-virus tools 2.Integration with internet service providers or software companies
3. Offering products for operating systems other than windows
1. Major new threats which can go undetected 2.Product development in current competitors in the market 3. Newly emerging competition
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