WordPress SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3313
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SWOT Analysis of WordPress with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WordPress

Parent Company

WordPress Foundation

Category

Website-Blogging platform

Sector

IT and Technology

Tagline/ Slogan

Just write

USP

Free and open source blogging platform with a professional touch

STP

Segment

Internet users

Target Group

Internet users interested into blogging or content management & development

Positioning

Positioned as a web software to create ‘beautiful’ and effective websites or blogs

SWOT Analysis

Strengths

1.A large and lively user base community  as well as developers

2. Highly customizable providing the users great control on content management and development
3. Free for customers with an option of paid account for unique domain
4. The functionality can be extended as per the user requirement
5. Over 70 million websites created using Wordpress across the globe
6. WordPress blogs written in over 120 languages

Weaknesses

1.Yet to have stronghold in mobile logging i.e. updating through mobiles

Opportunities

1. Expand capabilities to allow users to create effective websites

2. Acquiring more partnerships with other websites and mobile operators for integration

3.Attracting more users by making payments

Threats

1.Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Competition

Competitors

1. Blogger
2.Tumblr

3. Posterous



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