Edabba SWOT Analysis, USP & Competitors

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SWOT Analysis of Edabba with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Edabba

Parent Company

Omnipresent Retail India Pvt Ltd

Category

Ecommerce

Sector

Online  Retail-Electronics, Apparel, Jwellery etc

Tagline

Online bhi. Offline bhi!

USP

Its emphasis on trust building among the customers. They do not limit themselves in terms of customer segments and aims to be Bharat’s online mall

STP

Segment

Shoppers

Target Group

Customers who want to shop online and it does not depend on their knowledge of online medium.

Positioning

Inclusive ecommerce platform to include everyone who wants to shop

SWOT Analysis

Strengths

1. Product portfolio which comprises of 10,000,000 plus product.

2. Association with 10,000 plus brands.

3. Huge offline presence with a network of 700 plus stores spread across 170+ plus cities. This hybrid model known as ‘brick & click’ helps it to capture various untapped markets.

4. BCCL,  CCube Angels have stakes in edabba which increases its strength to expand its operations.

5. Its business model is quite differentiated in this competitive ecommerce business.

Weaknesses

1. Limited visibility of edabba as an ecommerce portal compared to bigger brands

2.Lack of strong marketing campaigns

Opportunities

1. Merger with big firms its visibility.

2. Introduction of more private labels.

3. Increased collaboration with big local players in tier 2 and 3 cities to set up its trust points.

Threats

1.Various ecommerce brands are strengthening their foothold in Indian online retail market.

2.Huge investments in its competitors by investors.

Competition

Competitors

1.Homeshop18
2.Flipkart
3.Snapdeal

4.Amazon



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