SWOT Analysis of AKAMAI Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Cloud Computing (E-commerce)
Making the Internet Fast, Reliable and Secure
Leader in Cloud Computing Services & Content Deliver Network(CDN)
CDN, Cloud Services
B2B, IT enterprises, E-commerce companies, Social Networking sites
Secure , Fast and Reliable internet
1. Strong customer base and steady revenues 2. Diversified product portfolio allows it to serve a variety of markets 3. Competitive edge through robust network capabilities 4. Strong R&D backed by robust financials
5. Over 5000 employees in the organization
6. Their customers include Facebook, Apple, Bing, Twitter
7. Many acquisitions have made it in a strong position
1. Revenues are majorly dependent on US market 2.Short term concerns related to liquidity
1.Increase in bandwidth demands forcing the use of cloud computing 2.Growth through Merger and Acquisitions 3.Cyber security – an increasingly growing area
1.Intense competition from existing and new players in the industry 2.Regulations related to data privacy 3.Rapid technological advancements
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