AKAMAI Technologies SWOT Analysis, USP & Competitors

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SWOT Analysis of AKAMAI Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AKAMAI Technologies

Parent Company

AKAMAI Technologies

Category

Cloud Computing (E-commerce)

Sector

Internet

Tagline/ Slogan

Making the Internet Fast, Reliable and Secure

USP

Leader in Cloud Computing Services & Content Deliver Network(CDN)

STP

Segment

CDN, Cloud Services

Target Group

B2B, IT enterprises, E-commerce companies, Social Networking sites

Positioning

Secure , Fast and Reliable internet

SWOT Analysis

Strengths

1. Strong customer base and steady revenues 
2. Diversified product portfolio allows it to serve a variety of markets
3. Competitive edge through robust network capabilities
4. Strong R&D backed by robust financials

5. Over 5000 employees in the organization

6. Their customers include Facebook, Apple, Bing, Twitter

7. Many acquisitions have made it in a strong position

Weaknesses

1. Revenues are majorly dependent on US market
2.Short term concerns related to liquidity

Opportunities

1.Increase in bandwidth demands forcing the use of cloud computing 
2.Growth through Merger and Acquisitions
3.Cyber security – an increasingly growing area

Threats

1.Intense competition from existing and new players in the industry
2.Regulations related to data privacy
3.Rapid technological advancements

Competition

Competitors

1. Level 3 Communications, Inc.

2. Limelight Networks, Inc.

3.Amazon Web Services

4.EdgeCast



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