Quikr SWOT Analysis, USP & Competitors

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SWOT Analysis of Quikr with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quikr

Parent Company

Quikr Maurities Holding Pvt Ltd

Category

Ecommerce

Sector

Classifieds

No fikar, Bech Quikr!

USP

Brand awareness and visibility

STP

Segment

Low-middle income customer segment

Target Group

Price sensitive, low-middle income customers

Positioning

One stop store to buy and sell almost everything

SWOT Analysis

Strengths

1.  It is backed by investors like Norwest Venture Partners, Tiger Global Management, Matrix Partners India etc.

2. It has a whooping 4+ million listings with replies amounting to 150 millions, which highlights its success.

3.Operating from nearly 1000 Indian cities, it has over 30 million unique users every month.

4.Its business model reduces the heavy investments borne by various ecommerce platforms in back end operations.

5. Features like MSP (Maximun Selling Price) or its missed call service programme helps in customer retention by providing a convenient platform for its users.

6.One of the Indian ecommerce firms to have billion dollar valuation.

7. Excellent presence due to advertisements through TVCs, print and online media

Weaknesses

1. If careful supervision is not done on its ads like the controversial ‘baby on sale’ ad, it will create negative publicity for the company.

Opportunities

1.Spreading to other countries like its competitor Olx

2. Inclusion of more blue collar jobs and matrimony as a category

3.Setting certain offline stores/kiosks in tier 2 and 3 cities will help it to tap the non-internet users fully.

4. Inclusion of other sub categories in the ‘job’ segment like tution teachers etc.

Threats

1.It has venture into online real estate segment which is highly competitive. Various competitors like Housing.com, Commonfloor.com received fundings in recent past.

2. Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.

Competition

Competitors

1.Clickin

2.OLX



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