Rockwell Collins SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 588
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SWOT Analysis of Rockwell Collins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rockwell Collins

Parent Company

Rockwell Collins

Category

Aerospace, Defense

Sector

Defense

Tagline/ Slogan

Building trust everyday

USP

balanced business model between commercial and military, leveraging technological advancements from both areas

STP

Segment

Users of avionics and related information technology

Target Group

Government agencies

Positioning

Working together creating the most trusted source of communication and aviation electronic solutions

SWOT Analysis

Strengths

1. Founded in 1933, has more than 20,000 employees
2. Large advanced technology center – R&D center
3. Diverse portfolio of commercial business and government contracts
4. Barriers to entry

5. Diverse portfolio reduces risks and opens up market opportunities

6. Products include high-end transmitters, receivers, computers etc

Weaknesses

1.High cost products & very concentrated buyers
2.Reliance only on government contracts

Opportunities

1.International expansion into emerging markets
2.Increasing demand in defense and security sector
3.Rising demand in unmanned vehicles

Threats

1.Decresing defense spending
2.Larger in scale competitors
3.dependence on critical suppliers

Competition

Competitors

1.Panasonic Avionics
2.Thales Group

3. Honeywell Aerospace



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