Mozilla Firefox SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2310
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SWOT Analysis of Mozilla Firefox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mozilla Firefox

Parent Company

Mozilla Corporation

Category

Web browsers

Sector

IT and Technology

Tagline/ Slogan

Your Web. The way you like it

USP

Improved versions with better offerings than previous versions

STP

Segment

Computer users using the internet

Target Group

Computer users assessing internet for various purposes

Positioning

Positioned as one of the most efficient and speedy web browser

SWOT Analysis

Strengths

1.Offers synchronization across various computers

2. Ability to function on many operating system platforms

3. Improved graphics support leading to faster loading
4. Speedy and secure
5. Available in over 70 languages across the globe

Weaknesses

1.Unable to increase market share in mobile browsers market

Opportunities

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Threats

1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Competition

Competitors

1. Google chrome
2.Apple Safari
3.Internet explorer



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