SWOT Analysis of Opera Browser with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and Technology
The fastest web browser on earth
One of the fastest web browsers
Computer users using the internet
Computer users assessing internet for various purposes
Positioned as the fastest web browser
1.Can run on variety of personal computer operating systems and mobile 2. Available in 50+ languages, hence increased customer reach 3. One of the early market entrants 4. A wide range of integrated and built-in services 5. Over 120 million mobile users user Opera Mini and over 200 million users
1.Lesser market share as compared to Chrome, internet Explorer and Firefox 2. Lesser presence in physical markets
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers
3.Providing more integrated offerings and services
1.Malicious threats leading to browser malfunction 2.Continuous new innovations by current competition 3. Newly emerging competitive web browsers
1. Google chrome 2.Apple Safari 3. Mozilla Firefox
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