Safari Browser SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1920
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SWOT Analysis of Safari Browser with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Safari Browser

Parent Company

Apple inc

Category

Web browsers

Sector

IT and Technology

Tagline/ Slogan

The world’s best browser

USP

Can provide an Apple MAC like experience in windows

STP

Segment

Computer users

Target Group

Computer users assessing internet for various purposes

Positioning

Positioned as one of the most efficient and speedy web browser

SWOT Analysis

Strengths

1.Powerful tools to enhance browsing experience

2. Owned by Apple, hence increased customer reach
3. Customizable according to customer preferences
4. Excellent browser interface and layout giving a MAC touch

Weaknesses

1.Market dominated by I.E., Chrome and Firefox
2. Lesser presence in physical markets

Opportunities

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Threats

1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Competition

Competitors

1. Google chrome
2.Internet explorer
3. Mozilla Firefox



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