Safari Browser SWOT Analysis
Safari Browser is one of the leading brands in the IT & Technology sector. Safari Browser SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Safari Browser:
Quick Glance:
Safari Browser Strengths
- Powerful tools to enhance browsing experience
- Owned by Apple, hence increased customer reach
- Customizable according to customer preferences
- Excellent browser interface and layout giving a MAC touch
Above are the strengths in the SWOT Analysis of Safari Browser. The strengths of Safari Browser looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Safari Browser Weaknesses
- Market dominated by I.E., Chrome and Firefox
- Lesser presence in physical markets
These were the weaknesses in the Safari Browser SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Safari Browser Opportunities
- Computer users not using internet
- Acquiring integrations or partnerships with software companies and internet service providers
- Providing more integrated offerings and services
Above we covered the opportunities in Safari Browser SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Safari Browser Threats
- External attacks by hackers or malicious software and virus
- Continuous new innovations by current competition
- Newly emerging competitive web browsers
The threats in the SWOT Analysis of Safari Browser are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Safari Browser SWOT analysis.
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About Safari Browser
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Safari Browser | |
| Parent Company |
Apple inc |
|---|---|
| Category |
Web browsers |
| Sector | |
| Tagline/ Slogan |
The world’s best browser |
| USP |
Can provide an Apple MAC like experience in windows |
| Safari Browser STP | |
| Segmentation |
Computer users |
| Target Market |
Computer users assessing internet for various purposes |
| Positioning |
Positioned as one of the most efficient and speedy web browser |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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