Activision Blizzard SWOT Analysis, USP & Competitors

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SWOT Analysis of Activision Blizzard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Activision Blizzard

Parent Company

Activision Blizzard Inc.


Gaming and Interactive entertainment


Media & Entertainment

Tagline/ Slogan

We make Great Games


Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment



Video games

Target Group

Kids and young adults


High-end graphics products

SWOT Analysis


1. Global Presence with close to 7000 employees
2. Strong presence in online gaming

3. Investments in developing new intellectual properties
4. Gaming products for all gaming platforms

5. Strong brands in modern warfare games

6. Activision is one of the most popular gaming brands with a strong recall

7. Recognized as one of the best companies to work for and won several awards

8. Excellent advertising when games are launched worldwide means strong visibility


1. Controversies like patent infringements hurt the brand

2. Intense competition means limited margins


1. Fast growing online gaming segment

2. Expansion into gaming consoles market
3. Mobile gaming

4. Increase in use of interactive peripheral based games


1. Piracy
2. Third-party developers lead to threat to competitive advantage
3. Advent of low-graphics low-technology mobile games taking away subscriber base

4. Failure of high-cost game titles



1. EA Games - Electronic Arts

2. Nintendo

3. THQ Inc.


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