Activision Blizzard SWOT Analysis
Activision Blizzard is one of the leading brands in the IT & Technology sector. Activision Blizzard SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Activision Blizzard:
Quick Glance:
Activision Blizzard Strengths
- Global Presence with close to 7000 employees
- Strong presence in online gaming
- Investments in developing new intellectual properties
- Gaming products for all gaming platforms
- Strong brands in modern warfare games
- Activision is one of the most popular gaming brands with a strong recall
- Recognized as one of the best companies to work for and won several awards
- Excellent advertising when games are launched worldwide means strong visibility
Above are the strengths in the SWOT Analysis of Activision Blizzard. The strengths of Activision Blizzard looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Activision Blizzard Weaknesses
- Controversies like patent infringements hurt the brand
- Intense competition means limited margins
These were the weaknesses in the Activision Blizzard SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Activision Blizzard Opportunities
- Fast growing online gaming segment
- Expansion into gaming consoles market
- Mobile gaming
- Increase in use of interactive peripheral based games
Above we covered the opportunities in Activision Blizzard SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Activision Blizzard Threats
- Piracy
- Third-party developers lead to threat to competitive advantage
- Advent of low-graphics low-technology mobile games taking away subscriber base
- Failure of high-cost game titles
The threats in the SWOT Analysis of Activision Blizzard are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Activision Blizzard SWOT analysis.
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About Activision Blizzard
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Activision Blizzard Overview | |
|---|---|
| Parent Company |
Activision Blizzard Inc. |
| Category |
Gaming and Interactive entertainment |
| Sector | |
| Tagline/ Slogan |
We make Great Games |
| USP |
Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment |
| Activision Blizzard STP | |
| Segmentation |
Video games |
| Target Market |
Kids and young adults |
| Positioning |
High-end graphics products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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