Capita SWOT Analysis, USP & Competitors

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SWOT Analysis of Capita with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capita

Parent Company

Capita PLC

Category

BPO

Sector

ITes

Tagline/ Slogan

Listen, Create and Deliver

USP

Largest BPO firm operating in UK

STP

Segment

Government and Private organizations

Target Group

Small and medium enterprises in UK

Positioning

Low cost solutions provided across various verticals

SWOT Analysis

Strengths

1. It is an international BPO and professional services company
2. Diverse Product portfolio
3. Listed in London stock exchange and FTSE 100 Index
4. Strong presence in SME (target ) market

5. Equal business from public and private sector

6. Nearly 70,000 people are employed in the workforce

Weaknesses

1. Intense competition means limited market share
2. Stagnated in local market ( UK & Ireland)

Opportunities

1. Expansion in big numbers in emerging markets
2.Tap into the potential of SME sector
3.Improving Image in Use

Threats

1.Future scandals could tarnish the brand image
2.Low cost BPO industry in India and other countries 
3.Poor organization culture and negative image of the management in the mind of employees

Competition

Competitors

1.Xerox Corporation
2.Accenture PLC
3.Xchanging PLC



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