Kaspersky Anti-virus SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 5149
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SWOT Analysis of Kaspersky Anti-virus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kaspersky Anti-virus

Parent Company

Kaspersky Lab

Category

Anti-virus tools

Sector

IT and Technology

Tagline/ Slogan

“Red for threats, green for you”

USP

High detection rate and simple to used due to well organized layout

STP

Segment

Computer users looking for online protection

Target Group

Computer users dealing with software, internet and other applications

Positioning

Positioned as an antivirus tool with maximum rate of detection of known as well as unknown threats

SWOT Analysis

Strengths

1.Efficient to detect new and unknown virus and threats
2. Very high success rate in detecting threats
3. Simple to use and even has features for advanced user looking for intensive control

4. Automatically protects system without monitoring by the user  if the preferences are set

Weaknesses

1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

Opportunities

1. Educating users about threats of viruses
2.Integration with internet service providers or software companies
3.Offering more services along with the product

Threats

1. New unknown threats which can be disguised as safe content
2.Product development in current competitors in the market
3. Newly emerging competition

Competition

Competitors

1. AVG Anti-virus
2.McAfee Anti-virus

3.Avast Anti -virus

The table above concludes the Kaspersky Anti-virus SWOT analysis along with its marketing strategy and brand parameters.

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