SWOT Analysis of McAfee Anti-virus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and Technology
Safe is not a privilege, it is a right
An efficient and simple computer security software
Computer users looking for online protection
Computer users dealing with software, internet and other applications
Positioned as an antivirus providing complete protection from virus and internet
1.Efficient Spam filter available which can help in blocking spam emails 2. Available parental control 3. Lesser priced compared to competitors 4. Simple interface and layout providing better access to features 5. Mergers and acquisitions have helped the company grow
1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly
1.Educating users about threats of viruses 2.Integration with internet service providers or software companies 3. Offering products for operating systems other than windows
1. Major new threats which can go undetected 2. Product development in current competitors in the market 3. Newly emerging competition
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