TripAdvisor SWOT Analysis, USP & Competitors

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SWOT Analysis of TripAdvisor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TripAdvisor

Parent Company

TripAdvisor LLC

Category

Ecommerce

Sector

Online  Travel-Flight,hotels etc

Tagline

Plan and book your perfect trip/Reviews from our community

USP

Brand awareness and its reach in India

STP

Segment

Travelers who prefer online booking

Target Group

Middle to high income travelers who prefer online mode of transaction

Positioning

One stop portal for various travel products

SWOT Analysis

Strengths

1. Strong international presence in 45 countries like U.S., U.K., India, France, Germany etc

2. It has 300 million + unique monthly visitors

3. Feature like “Just For You” which offers personalized recommendations help in its customer retention strategy

4. Prominent acquisitions have made it a strong brand

5. Nearly 3000 people are a part of the organization

6. It is a pioneer in Hotel and flights booking, Vacation rentals, Restaurant finding, Travel guides

Weaknesses

1. Theft of email addresses from its database  creates a sense of insecurity among its customer

2.Controversies regarding the validity of reviews done about hotels put a question mark on its core value proposition

Opportunities

1.Acquisition of online travel booking portals to expand its portfolio

2.Myster guest surveys to have honest reviews about hotels

3. Expanding tourism worldwide and people reading more reviews can boost the brand

Threats

1.Popularity of online travel portals like Make my trip and Yatra erodes away a significant market share in India

2. Combo packages of flight plus hotel offered by various portals is a big threat

Competition

Competitors

1.Trivago

2. Hotelscompare

3.Hotelscombined

4.Makemytrip

5.Expedia


The table above concludes the TripAdvisor SWOT analysis along with its marketing strategy and brand parameters.

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