Junglee SWOT Analysis, USP & Competitors

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SWOT Analysis of Junglee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Junglee

Parent Company

Amazon.com, Inc.

Category

Ecommerce

Sector

Comparison website

Tagline

India’s first search and comparison site for shoppers

USP

Its network of sellers and strong backing by Amazon

STP

Segment

Price conscious online shoppers

Target Group

Price sensitive, middle income customers

Positioning

One stop portal to make an informed purchasing decision

SWOT Analysis

Strengths

1. Its business model together with backing of Amazon, gives it an edge compared to other ecommerce portals

2.Its network includes 2,500 plus online sellers and 100,000 plus local stores

3.It has about 30 million+ listings for price comparison

4. With a collection of 25,000 plus pre-owned cars spread over 160 cities, it ventures into the pre-owned car segment

5.Features like Discount Hubs and daily offers from various sellers, helps its customers and thereby adds to its customer acquisition strategy

6. Paid listing feature enhances its revenue model

Weaknesses

1. Limited marketing programs and thus limited brand visibility

2. Intense competition means limited market share and thin margins

Opportunities

1.Expansion of its used product segment to include other categories like furniture, property, electronics etc apart from auto products

2.More emphasis can be given to generate user driven content in terms of reviews, recommendations etc

Threats

1.Various firms like flipkart and snapdeal offer deep discounts which somewhere nullifies the concept of price comparison

2.Strong loyalty programs offered by ecommerce portals decreases the switching rate

3.Partnership with trade fairs or tv programmes to increase its brand visibility.

Competition

Competitors

1.Pricedekho

2.Mysmartprice

3.Comapreraja



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