Instagram SWOT Analysis, USP & Competitors

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SWOT Analysis of Instagram with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Instagram

Parent Company

Facebook

Category

Mobile Application

Sector

Photo sharing application

Tagline/ Slogan

Capture and Share the World's Moments

USP

Instagram’s appeal - toning photos with its selection of mulitple filters

STP

Segment

People wanting to share photos & videos online

Target Group

All internet users

Positioning

Instagram is a fast, beautiful and fun way to share your life with friends and family

SWOT Analysis

Strengths

1. Ease of posting across multiple platforms (Facebook, Twitter, Google+, etc.)
2. User base – 300+ Million monthly active users
3. Innovation – First social media exclusively for photos
4. Can leverage the strengths of its parent company ‘Facebook’-deep pockets

5. High quality employees

6. Availability of filters helps users to make their photos unique, event stylized

7. Direct Messaging (Instagram Direct) – instead of messaging to the world, you can message and even in a way engage in a picture conversation directly.

8. Strong backing of parent company

Weaknesses

1. Privacy has been raised as an issue by certain users

2. Many similar social media platforms means limited market share growth

Opportunities

1. Product extension can boost presence

2. Increasing internet penetration & number of smartphone users
3. Rapid technological development

4. More advertising & marketing can increase product awareness

Threats

1. Entry barriers are less and hence other players can easily enter
2. Continuous innovation is needed to engage users; else users get bored of this application
3. Intense competition

Competition

Competitors

1. Pinterest
2. Mobli
3. 23Snaps
4. Hipstomatic


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