Fruit Ninja SWOT Analysis, USP & Competitors

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SWOT Analysis of Fruit Ninja with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fruit Ninja

Parent Company

Halfbrick Studios

Category

Application

Sector

Games

Tagline/ Slogan

Be the ultimate bringer of sweet, tasty destruction with every slash!

USP

Simple yet intriguing game play

STP

Segment

All Smartphone Users who like games

Target Group

Young population having smartphones

Positioning

Rebuilding the legendary original slicing game from the ground up, adding fresh new gameplay and characters for new and existing fans alike!

SWOT Analysis

Strengths

1. High awareness – More than 300 Million downloads

2. Compatible with all devices & available in multiple platforms

3. Excellent brand image and good branding strategy

4. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

5. High user ratings shows its credibility

6. Many variants are available

7. Strong in social media marketing

8. Recognized as one of the most addictive & popular games

Weaknesses

1. Users are not loyal as many substitute available

2. It's difficult to maintain the game new & fresh and keep people coming back

Opportunities

1. Can do brand extension & introduce new games

2. Huge potential for in-app advertising

3. Rapid technological development

4. Service expansion – Opportunity to expand to new services

5. Increasing internet penetration and number of smartphone users

Threats

1. Intense competition

2. Product life cycle time is less

3. It's easy to copy an app

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products

Competition

Competitors

1. Temple Run

2. Candy Crush Saga

3. Subway surf


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