Blogger SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2825
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SWOT Analysis of Blogger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blogger

Parent Company

Google Inc

Category

Website-Blogging platform

Sector

IT and Technology

Tagline/ Slogan

Create your free blog

USP

Simple to use and manage especially for beginners

STP

Segment

Internet users looking to post and share content

Target Group

Internet users interested into blogging or content management/ development

Positioning

Positioned as a free weblog publishing tool for sharing text, photos and videos

SWOT Analysis

Strengths

1. Owned by Google, hence high customer base and reach to masses

2. Easy to use and get acquainted, hence good for beginners
3. Pays the user for displaying ads

4. Enabled mobile blogging
5. Blogger is currently available in over 41 languages

Weaknesses

1. Govt policies have restricted access to the service in countries like Pakistan, China, Iran

Opportunities

1. Expand capabilities and features, allowing users to create better blogs

2. Acquiring partnerships with other websites for integration

3. Attracting professionals by offering a professional version

Threats

1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Competition

Competitors

1. Wordpress
2. Tumblr

3. Posterous



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