Posterous SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1171
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SWOT Analysis of Posterous with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Posterous

Parent Company

Y combinator

Category

Website-Blogging platform

Sector

IT and Technology

Tagline/ Slogan

Share smarter

USP

Simple, plain and very convenient to use for sharing content

STP

Segment

Internet users

Target Group

Internet users interested into blogging or content management/ development

Positioning

Positioned as a blogging platform which is simplest to use from the league and can be used to share content easily

SWOT Analysis

Strengths

1. Simple and convenient to use

2. Enabled mobile blogging
3. Quick and easy to install
4. Supports all the major social networking websites like facebook, linkedin, twitter etc and can be synchronized

Weaknesses

1. Limited market share due to presence of Wordpress, Tumblr, Blogger blogging platforms

Opportunities

1. Expand capabilities to allow users to create effective websites

2. Acquiring more partnerships with other websites for integration

3. Attracting more users by making payments

Threats

1. Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms

Competition

Competitors

1. Blogger
2. Tumblr

3. squarespace


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