Talking Tom Cat SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 383
Advertisements

SWOT Analysis of Talking Tom Cat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Talking Tom

Parent Company

OutFit7 ltd

Category

Mobile Application

Sector

Game

Tagline/ Slogan

Discover the #1 games app in 135 countries; Adopt your very own baby tom

USP

No violence & scariness and Thrills children!

STP

Segment

All Smartphone Users

Target Group

Children and parents having smartphones

Positioning

It’s a popular app for children worldwide

SWOT Analysis

Strengths

1. Ease of play and attractive for children

2. The game is very interactive and the Tom operating system is prone to personalized attention

3. High awareness – more than 100 Million downloads

4. No violence & scariness

5. High user ratings shows credibility

6. Language is not necessarily needed

7. Some teachers recommend the app as it can be useful for special needs students who aren't speaking yet

Weaknesses

1. Similar apps means limited brand loyalty & short-lived usage

2. Users get bored of it – becomes obsolete

Opportunities

1. Increasing internet penetration & number of smartphones users
2. Technology development

3. Product expansion – Animation series, movies

Threats

1. Intense competition – Global competitors are existing
2. Availability of substitute products
3. Business model can be imitated by other players

Competition

Competitors

1. Subway surfers

2. Candy Crush Saga

3. Fruit Ninja

4. Temple Run



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.