Talking Tom Cat SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 347

SWOT Analysis of Talking Tom Cat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Talking Tom

Parent Company

OutFit7 ltd


Mobile Application



Tagline/ Slogan

Discover the #1 games app in 135 countries; Adopt your very own baby tom


No violence & scariness and Thrills children!



All Smartphone Users

Target Group

Children and parents having smartphones


It’s a popular app for children worldwide

SWOT Analysis


1. Ease of play and attractive for children

2. The game is very interactive and the Tom operating system is prone to personalized attention

3. High awareness – more than 100 Million downloads

4. No violence & scariness

5. High user ratings shows credibility

6. Language is not necessarily needed

7. Some teachers recommend the app as it can be useful for special needs students who aren't speaking yet


1. Similar apps means limited brand loyalty & short-lived usage

2. Users get bored of it – becomes obsolete


1. Increasing internet penetration & number of smartphones users
2. Technology development

3. Product expansion – Animation series, movies


1. Intense competition – Global competitors are existing
2. Availability of substitute products
3. Business model can be imitated by other players



1. Subway surfers

2. Candy Crush Saga

3. Fruit Ninja

4. Temple Run


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