Pandora Radio SWOT Analysis, USP & Competitors

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SWOT Analysis of Pandora Radio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pandora Radio

Parent Company

Pandora Media, Inc.

Category

Internet based Radio provider

Sector

Application

Tagline/ Slogan

Let there be music

USP

Music Genome Project, which has made the company stand out among its peers

STP

Segment

All Internet users

Target Group

College students, Music bands, brands and all music lovers

Positioning

Personalized listening experience

SWOT Analysis

Strengths

1. Customization – the ability to create up to 100 different stations

2. Two subscription plans – a free one including advertising and a fee-based one without ads

3. Versatility – Pandora on the web/mobile/music system at home

4. Strong brand recognition – has become a generic benchmark

5. Less advertising than conventional radio

6. Ability to find artists you never knew existed but will probably like

7. Available in USA, Australia and New Zealand

8. Over 250 million users show its popularity & presence

Weaknesses

1. Competition from other music sources means limited margins

2. Limited global presence

Opportunities

1. Applications supported by iPhone and Blackberry

2. Increasingly tech-savvy population

3. Popularity of online music sources

4. Advertising opportunities on Pandora’s website

5. Establishing partnerships with car makers to bring Pandora services to vehicles

Threats

1. Traditional radio stations

2. Increasing reach and popularity of competitors

3. Entry of players due to growing market

4. Free music downloading interfaces

Competition

Competitors

1. Last.fm

2. Playlist.com

3. Jinzora

4. Grooveshark

 


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