Temple Run SWOT Analysis, USP & Competitors

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SWOT Analysis of Temple Run with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Temple Run

Parent Company

Imangi Studios

Category

Application

Sector

Games

Tagline/ Slogan

Run for your life!

USP

Its vibrant graphics (such as bizarre-looking monkeys that chase treasure hunters) and simple game controls (players swipe their fingers on the screen or tilt the device to make a character run)

STP

Segment

All Internet Users

Target Group

Young population of age group 6 to 25

Positioning

Thrilling and fun running game

SWOT Analysis

Strengths

1. High awareness – More than 1 billion downloads

2. Compatible with all devices & available in multiple platforms

3. Excellent brand image and good branding strategy

4. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

5. Strong brand recall and positive word of mouth

6. High user ratings shows the credibility of the brand

7. Language is not necessarily needed

8. Affordable pricing for in-app purchases

Weaknesses

1. Users are not very loyal due to many substitute available

2. It's difficult to maintain the game new & fresh and keep people coming back

Opportunities

1. Can do brand extension & introduce new games

2. Huge potential for in-app advertising

3. Rapid technological development

4. Service expansion – Opportunity to expand to new services

5. Increasing internet penetration and number of smartphone users

Threats

1. Intense competition

2. Product life cycle time is less

3. It's easy to copy an app

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products

Competition

Competitors

1. Fruit Ninja Free

2. Candy Crush Saga

3. Subway surf



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