Logica SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 440
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SWOT Analysis of Logica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Logica

Parent Company

CGI group

Category

Software

Sector

IT

Tagline/ Slogan

Be Brilliant together

USP

Logica along with the French company SESA first brought the Arpanet, now called the Internet for the first time in Europe

STP

Segment

Private enterprises and the Government

Target Group

Industries like Financial services, Oil and Gas, Health, Manufacturing, Logistics, Transportation etc.

Positioning

Industry experts providing end to end experts

SWOT Analysis

Strengths

1. Logica supported missions of over 150 orbiting satellites
2. Supported 300 telecom operators in over 130 countries
3. Logica had expertise primarily in the geographies of Asia, Europe and the Americas
4. Revenue from Logica makes majority of that of the parent company CGI
5.Pioneered the automated ticketing system for the London Underground in 1987
6. CGI, the parent company of Logica, indulges in CSR activities like “Wish Tree” for making the wishes of underprivileged children’s come true, helping women suffering from domestic abuse, 24 hours of rollerblading by employees of Logica to further the cause of importance of outdoor activities
7. Presence in emerging markets for back end jobs

Weaknesses

1. Logica suffered due to recession in Europe and could not bounce back
2. No major presence outside UK
3.Had amassed debts which have lead to financial instability

Opportunities

1. Logica, under CGI, can make use of resources to restructure its brand in markets where they are a key player

2. Opportunity for CGI to expand its footprint beyond North America

Threats

1. Risk of foreign exchange is high as currency as various currencies are converted into Canadian Dollars 
2. As Logica ex-employees were charged on account of insider trading which led to serious damage to the brand

Competition

Competitors

1.Nouveau Solutions

2.Allied Worldwide



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