Yell SWOT Analysis, USP & Competitors

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SWOT Analysis of Yell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yell

Parent Company

Hibu plc.

Category

Search Engine

Sector

Technology

Tagline/ Slogan

The UK's local business search engine

USP

UK’s biggest search engine

STP

Segment

Businesses in the UK

Target Group

MSMEs, Startups and MNCs

Positioning

Best place to look for information

SWOT Analysis

Strengths

1. Yell search engine helped over a million small businesses 
2. Yell has done extremely well streamlining the supply chain, taking out cost and reducing debt
3. Set up new incubation teams to accelerate new products in the market
4. Digital services revenue up consistently

5. Has a strong presence in 8 countries worldwide

6. More than 20,000 business have been associated with Yell

Weaknesses

1. Limited business outside UK means limited geographic presence

2. Brand recall is limited as compared to global websites

Opportunities

1. Can expand to other countries as well
2. To start pay-as-you-go services for increasing revenues

Threats

1. SME and startup have a higher failure rate
2. Annual digital directory revenue is declining every year

Competition

Competitors

1.Yahoo

2.Mojeek

3.KartOO


The table above concludes the Yell SWOT analysis along with its marketing strategy and brand parameters.

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