Lockheed Martin SWOT Analysis
Lockheed Martin is one of the leading brands in the IT & Technology sector. Lockheed Martin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lockheed Martin:
Quick Glance:
Lockheed Martin Strengths
- Strong backing by the US government as 85% revenue comes from US government contacts
- Wide range of services across four sectors – Aerospace and Defence, Information Technology, Space and emerging technologies
- Operates in an oligopolistic environment
- Customer base is small but stable
- Its specialised product portfolio is ATC systems, Ballistic missiles
- Munitions, Missile defense elements, Transport aircraft, Fighter aircraft, Radar, Satellites, Atlas launch vehicles, Spacecraft
- Over 100,000+ people are employed in the organization
- Has been recognized by several awards
Above are the strengths in the SWOT Analysis of Lockheed Martin. The strengths of Lockheed Martin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lockheed Martin Weaknesses
- High dependence on US government for revenue and projects
These were the weaknesses in the Lockheed Martin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Lockheed Martin Opportunities
- Rising defence needs for countries from terrorists threats
- Modernisation of defence in all countries will continuously lead to increase in demand in future
Above we covered the opportunities in Lockheed Martin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lockheed Martin Threats
- Changes in global trade barriers
- Defence budget cuts will affect the company gravely
- Competition from other manufacturers
- Government regulating technology and security
The threats in the SWOT Analysis of Lockheed Martin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lockheed Martin SWOT analysis.
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About Lockheed Martin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lockheed Martin Overview | |
|---|---|
| Parent Company |
Lockheed Martin |
| Category |
Advance technology systems |
| Sector | |
| Tagline/ Slogan |
We’re engineering a better tomorrow; We never forget who we're working for |
| USP |
Research and development |
| Lockheed Martin STP | |
| Segmentation |
Research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services |
| Target Market |
US Government |
| Positioning |
Largest provider of IT services, systems integration, and training to the U.S. Government |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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