Lockheed Martin SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 883
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SWOT Analysis of Lockheed Martin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lockheed Martin

Parent Company

Lockheed Martin

Category

Advance technology systems

Sector

Aerospace, Defence, Information security

Tagline/ Slogan

We’re engineering a better tomorrow; We never forget who we're working for

USP

Research and development

STP

Segment

Research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services

Target Group

US Government

Positioning

Largest provider of IT services, systems integration, and training to the U.S. Government

SWOT Analysis

Strengths

1. Strong backing by the US government as 85% revenue comes from US government contacts

2. Wide range of services across four sectors – Aerospace and Defence, Information Technology, Space and emerging technologies

3. Operates in an oligopolistic environment

4. Customer base is small but stable

5. Its specialised product portfolio is ATC systems, Ballistic missiles

Munitions, Missile defense elements, Transport aircraft, Fighter aircraft, Radar, Satellites, Atlas launch vehicles, Spacecraft

6. Over 100,000+ people are employed in the organization

7. Has been recognized by several awards

Weaknesses

1. High dependence on US government for revenue and projects

Opportunities

1. Rising defence needs for countries from terrorists threats
2. Modernisation of defence in all countries will continuously lead to increase in demand in future

Threats

1. Changes in global trade barriers

2. Defence budget cuts will affect the company gravely

3. Competition from other manufacturers

4. Government regulating technology and security

Competition

Competitors

1. Northrup Grumman

2. General Dynamics

3. Boeing

4. Raytheon



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