JAVA SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 580
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SWOT Analysis of JAVA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JAVA

Parent Company

Oracle(Formerly Sun microsystems)

Category

Computer software

Sector

IT

Tagline/ Slogan

Write once, run anywhere (WORA) (Created by Sun Microsystems)

USP

One of the most popular languages and platform powering lot of applications, devices and systems

STP

Segment

Tech Enterprises

Target Group

Application/Software Developers

Positioning

Leader in enterprise system suite

SWOT Analysis

Strengths

1. One of the most popular software

2. Backed by Sun legacy and Oracle Corporation

3. Available in over 30 languages

4. It is found in approx. 850 million PCs

5. Android applications are based in Java

6. Java is found everywhere in all types of devices

7. Java is one of the highly studied programming languages 

Weaknesses

1. As compared to languages like PHP,  java is costly

2. Java is around from long now

Opportunities

1.Sales of networking equipment for web, other large-scale applications are growing

2.Digital contents creation business is growing

Threats

1.Many competitors can make Unix servers

2.Microsoft Windows NT can in theory do everything Solaris does and offer much wider compatibility

3.Linux offers strong competition for Solaris and is more open

Competition

Competitors

1. C Sharp/ . NET platform

2. PHP  

3, C/C++



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