Lenovo Yoga SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 571
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SWOT Analysis of Lenovo Yoga with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lenovo Yoga

Parent Company

Lenovo

Category

Laptop

Sector

Telecommunication

Tagline/ Slogan

“Lenovo, for those who do”

USP

Ultra-slim

STP

Segment

High-end/Premium Laptop Users

Target Group

Upper class people

Positioning

Versatile machine

SWOT Analysis

Strengths

1. The device is very thin

2. Offers different modes of use

3. Sports high-resolution QHD+  10point multi-touch display with screen protected with corning gorilla glass protection

4. Runs on Intel Core M70 processor with 8GB RAM

5. Offers good sound quality

6. In-built Pico-projector for movie watching needs

7. Anypen feature, that allows to take notes on tablet using regular ball point pen or pencil

Weaknesses

1. Battery performance under heavy usage declines

2. Expensive

3. Heavy when used in tablet mode

Opportunities

1. Improvise on the battery life as offered by other mid-range laptops

2. Think about the pricing strategy, if can be revised

Threats

1. Being a 2 in 1 device, market may not accept it for long

2. Trade off on battery performance can distract customers

Competition

Competitors

1. Dell XPS12

2. Macbook Pro

3. Microsoft Surface

4. HP



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