Cognizant SWOT Analysis
Cognizant is one of the leading brands in the IT & Technology sector. Cognizant SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cognizant:
Quick Glance:
Cognizant Strengths
- Strong capabilities in financial services and healthcare domains
- Strong growth in revenues with a stable revenue stream
- Growing consulting business
- Consistent strategy of re-investment in the business to drive topline growth
- Implementation of Three Horizon Strategy has yielded benefits in the long run
- Has over 200,000 employees across the world
- It has good front-ending capabilities in its business model which has helped it consolidate its market capabilities
- The company has received several awards and has excellent credibility
Above are the strengths in the SWOT Analysis of Cognizant. The strengths of Cognizant looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cognizant Weaknesses
- Concentration of business in North American markets
- Restricted depth and infrastructure in Management consulting business as compared to its peers
These were the weaknesses in the Cognizant SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Cognizant Opportunities
- Expansion into other verticals and geographies especially Europe markets
- It has already overtaken Wipro & Infosys in revenues with strong performance and TCS remains within sight
- Emergence of Cloud and Enterprise mobility, which can push the demand for IT services across the globe
- Its Big data capabilities are stronger than its peers in the IT services sector
Above we covered the opportunities in Cognizant SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cognizant Threats
- Rising inflation and wage bill in India could lead to decrease in profits
- Anti-outsourcing legislation could impact revenues
- May be a target of takeover by bigger firms like IBM, Accenture
The threats in the SWOT Analysis of Cognizant are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cognizant SWOT analysis.
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About Cognizant
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cognizant Overview | |
|---|---|
| Parent Company |
Cognizant Technology Solutions Corporation |
| Category |
IT, Consulting & Business Process Outsourcing |
| Sector | |
| Tagline/ Slogan |
Passion for making a difference; Keep Challenging |
| USP |
One of the most admire IT service company in the world |
| Cognizant STP | |
| Segmentation |
Financial services; healthcare; manufacturing, retail, and logistics; and other |
| Target Market |
Companies requiring IT expertise |
| Positioning |
Complete IT solution for companies |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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