Alliance Data Systems SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 561
Advertisements

SWOT Analysis of Alliance Data Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alliance Data Systems

Parent Company

Alliance Data Systems Corporation

Category

Card Services

Sector

IT & Technology

Tagline/ Slogan

All for Good. Good for All.

USP

Offers world class solutions to its customers

STP

Segment

Leading brands all across the world

Target Group

Companies which want to measure consumer behavior and increase business through data driven solutions

Positioning

Uses power of data to achieve results

SWOT Analysis

Strengths

1. Revenues to the tune of $5.3 billion
2. Employee strength of 15000 plus
3. Manages 100 million customer relationships with world’s leading brand
4. Strong brand recognition with over 25 years of experience

5. Excellent service experience to its customers

Weaknesses

1. Decline in card services at point of sale
2. Lack of integration and inclusiveness

Opportunities

1. Expansion in other countries
2. Diversifying portfolios for customers
3. Innovative schemes for easier change

Threats

1. Changing government regulations 
2. Financial crisis like recession
3. Fierce competition with other companies

Competition

Competitors

1. American Express Company
2. Fiserv Inc. 
3. Acxiom Corporation



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.