Alliance Data Systems SWOT Analysis, USP & Competitors
Posted in IT & Technology, Total Reads: 802
SWOT Analysis of Alliance Data Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Alliance Data Systems
Alliance Data Systems Corporation
IT & Technology
All for Good. Good for All.
Offers world class solutions to its customers
Leading brands all across the world
Companies which want to measure consumer behavior and increase business through data driven solutions
Uses power of data to achieve results
1. Revenues to the tune of $5.3 billion 2. Employee strength of 15000 plus 3. Manages 100 million customer relationships with world’s leading brand 4. Strong brand recognition with over 25 years of experience
5. Excellent service experience to its customers
1. Decline in card services at point of sale 2. Lack of integration and inclusiveness
1. Expansion in other countries 2. Diversifying portfolios for customers 3. Innovative schemes for easier change
1. Changing government regulations 2. Financial crisis like recession 3. Fierce competition with other companies
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