HCL Technologies SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 8283
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SWOT Analysis of HCL Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HCL Technologies

Parent Company

HCL

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Technology that touches lives

USP

Provides IT services and  hardware products

STP

Segment

Enterprises seeking IT solutions and customer seeking hardware products

Target Group

Targets B2B and B2C customers

Positioning

IT solutions and IT products with better quality at lower price

SWOT Analysis

Strengths

1. Association with Major Brands
2. Consistent revenue growth
3. Acquisition of Axon enables company to offer full SAP services
4.Global Coverage in countries like U.S, Europe, Japan etc.
5. Offerings like tablets, laptops and PCs expand the reach
6. Over 80,000 employees are working at HCL
7. Offers services like ERS, ETS, BPO and EAS

Weaknesses

1. Total asset turnover is one of the weakness

2. Tough competition from existing PC and laptop brands means limited market share

Opportunities

1. New Outsourcing deals
2.Strong presence in defense space and potential to benefit from offset provision in Indian defense imports.

Threats

1. Adverse impact of foreign exchange movement

2. Emergence of potentially disruptive technologies/practices like cloud computing

Competition

Competitors

1.Infosys
2.TATA Consultancy Services(TCS)
3.Wipro Technologies

4. Tech Mahindra



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