SWOT Analysis of HCL Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT programming and services
IT and Technology
Technology that touches lives
Provides IT services and hardware products
Enterprises seeking IT solutions and customer seeking hardware products
Targets B2B and B2C customers
IT solutions and IT products with better quality at lower price
1. Association with Major Brands 2. Consistent revenue growth 3. Acquisition of Axon enables company to offer full SAP services 4.Global Coverage in countries like U.S, Europe, Japan etc. 5. Offerings like tablets, laptops and PCs expand the reach 6. Over 80,000 employees are working at HCL 7. Offers services like ERS, ETS, BPO and EAS
1. Total asset turnover is one of the weakness
2. Tough competition from existing PC and laptop brands means limited market share
1. New Outsourcing deals 2.Strong presence in defense space and potential to benefit from offset provision in Indian defense imports.
1. Adverse impact of foreign exchange movement
2. Emergence of potentially disruptive technologies/practices like cloud computing
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