Symantec SWOT Analysis
Symantec is one of the leading brands in the IT & Technology sector. Symantec SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Symantec:
Quick Glance:
Symantec Strengths
- One of the Market Leaders in Security Technology
- Breadth of product and services offerings
- Top brands under Symantec umbrella like Norton and VERITAS
- Good geographic revenue mix
- Have a strong dedicated workforce of over 18,000 employees
Above are the strengths in the SWOT Analysis of Symantec. The strengths of Symantec looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Symantec Weaknesses
- Limited market share due to presence of other brands and high customer brand switching
These were the weaknesses in the Symantec SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Symantec Opportunities
- The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment.
- Various technology acquisitions create new business opportunities through new and complementary products and services
Above we covered the opportunities in Symantec SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Symantec Threats
- Microsoft entering into anti-virus market
- After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software
The threats in the SWOT Analysis of Symantec are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Symantec SWOT analysis.
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About Symantec
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Symantec Overview | |
|---|---|
| Parent Company |
Symantec |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Confidence in a connected world |
| USP |
Provides a software security solution to large and small enterprises |
| Symantec STP | |
| Segmentation |
Computer users using online protection |
| Target Market |
Enterprises and users requiring the online protection system |
| Positioning |
Largest maker of security software. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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