SWOT Analysis of Symantec with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT programming and services
IT and Technology
Confidence in a connected world
Provides a software security solution to large and small enterprises
Computer users using online protection
Enterprises and users requiring the online protection system
Largest maker of security software.
1. One of the Market Leaders in Security Technology 2. Breadth of product and services offerings 3. Top brands under Symantec umbrella like Norton and VERITAS 4. Good geographic revenue mix 5. Have a strong dedicated workforce of over 18,000 employees
1. Limited market share due to presence of other brands and high customer brand switching
1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment. 2. Various technology acquisitions create new business opportunities through new and complementary products and services
1. Microsoft entering into anti-virus market 2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software
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