Symantec SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2468
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SWOT Analysis of Symantec with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Symantec

Parent Company

Symantec

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Confidence in a connected world

USP

Provides a software security solution to large and small enterprises

STP

Segment

Computer users using online protection

Target Group

Enterprises and users requiring the online protection system

Positioning

Largest maker of security software.

SWOT Analysis

Strengths

1. One of the Market Leaders in Security Technology
2. Breadth of product and services offerings
3. Top brands under Symantec umbrella like Norton and VERITAS
4. Good geographic revenue mix
5. Have a strong dedicated workforce of over 18,000 employees

Weaknesses

1. Limited market share due to presence of other brands and high customer brand switching

Opportunities

1. The merger with VERITAS opens new opportunities in all customer segments. Specifically it strengthens Symantec’s position in the enterprise segment.
2. Various technology acquisitions create new business opportunities through new and complementary products and services

Threats

1. Microsoft entering into anti-virus market
2. After the merger with VERITAS, Symantec is competing against large enterprises like IBM, Computer Associates, Hewlett-Packard, and BMC Software

Competition

Competitors

1. Intel (McAfee)
2. Kaspersky Lab
3. AVG Technologies



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