SWOT Analysis of Tech Mahindra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mahindra and Mahindra
IT programming and services
IT and Technology
Create the next wave
Leading IT solution provider in the telecom vertical
Enterprise seeking IT solutions
Major telecom companies in the world
Trustworthy company with big customers
1. Reduced dependence on British telecom 2. Deals with Etisalat and Bharti Zain steady revenue is assured 3. Reduced dependence on European market 4. Has a strong workforce of over 40,000 employees working on over 30 countries 5. High brand recall and visibility being one of the top IT companies in India
1. Increased interest costs due to borrowings for Satyam acquisition. 2. High retention
1. Increased in demand for IT solution in telecom service provider 2.Acquization of Satyam telecom gives visibility in more verticals
1. Economic slowdown and uncertainty in USA and Europe respectively 2.Increasing presence of foreign IT player in that domain
3. Potential negative impact of Satyam related litigation
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