Tech Mahindra SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 6207
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SWOT Analysis of Tech Mahindra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tech Mahindra

Parent Company

Mahindra and Mahindra

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Create the next wave

USP

Leading IT solution provider in the telecom vertical

STP

Segment

Enterprise seeking IT solutions

Target Group

Major telecom companies in the world

Positioning

Trustworthy company with big customers

SWOT Analysis

Strengths

1. Reduced dependence on British telecom
2. Deals with Etisalat and Bharti Zain steady revenue is assured
3. Reduced dependence on European market
4. Has a strong workforce of over 40,000 employees working on over 30 countries
5. High brand recall and visibility being one of the top IT companies in India

Weaknesses

1. Increased interest costs due to borrowings for Satyam acquisition.
2. High retention

Opportunities

1. Increased in demand for IT solution in telecom service provider
2.Acquization of Satyam telecom gives visibility in more verticals

Threats

1. Economic slowdown and uncertainty in USA and Europe respectively
2.Increasing presence of foreign IT player in that domain

3. Potential negative impact of Satyam related litigation

Competition

Competitors

1. Infosys
2. TATA Consultancy Services(TCS)
3. Wipro Technologies

4. IBM



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