Wipro Technologies SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 9943
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SWOT Analysis of Wipro Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wipro Technologies

Parent Company

Wipro Limited

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Applying Thought

USP

Wipro provides complete range of IT services to the organization

STP

Segment

Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services

Positioning

Company with High quality standards

SWOT Analysis

Strengths

1. Low cost advantage and High quality standards
2. Broad range of research and development Services
3. Wipro has impressive list of clientele and mega partnership with – Cisco, Oracle, EMC, Microsoft and SAP
4.One of the top IT Companies in India employing over 130,000 employees

Weaknesses

1. Low operating margin of other group of companies
2. Free floating stock is very less for the investor

Opportunities

1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market

Threats

1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital

Competition

Competitors

1. TCS
2. Infosys
3. Mphasis



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