SWOT Analysis of BMC software with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT programming and services
IT and Technology
Business runs on I.T.
I.T. runs on BMC
Provides BSM(business service management) and service automation solutions
Large Enterprises needing service automation solutions
Includes telecom companies, large retail chains, etc.
Offering quality software solution in domains like systems management, service management and automation solutions to large enterprises
1. Strong customer base likeAccenture, Cisco salesforce,Dell, Red Hat and NetApp. 2. Broad Portfolio of products and services like Enterprise software,
Business service management, IT Services and Management, Mainframe computing & IT Operations 3. Solid foundation with the ProactiveNet solution 4. One of best IT companies in world with more than 6000 employees in 120 countries worldwide 5. One of the top 20 IT Companies globally in terms of its revenue
1. Limited presence in the wireless market.
2.Tough competition in the Internet space and few products for Internet applications
1. Promising growth in cloud computing domain will help the company 2. Strategic acquisition for increasing customer base and increasing service provided 3.Cheaper global telecommunication costs open new markets as people connect to the Internet
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