BMC software SWOT Analysis
BMC software is one of the leading brands in the IT & Technology sector. BMC software SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BMC software:
Quick Glance:
BMC software Strengths
- Strong customer base likeAccenture, Cisco salesforce,Dell, Red Hat and NetApp.
- Broad Portfolio of products and services like Enterprise software,
- Business service management, IT Services and Management, Mainframe computing & IT Operations
- Solid foundation with the ProactiveNet solution
- One of best IT companies in world with more than 6000 employees in 120 countries worldwide
- One of the top 20 IT Companies globally in terms of its revenue
Above are the strengths in the SWOT Analysis of BMC software. The strengths of BMC software looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BMC software Weaknesses
- Limited presence in the wireless market.
- Tough competition in the Internet space and few products for Internet applications
These were the weaknesses in the BMC software SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BMC software Opportunities
- Promising growth in cloud computing domain will help the company
- Strategic acquisition for increasing customer base and increasing service provided
- Cheaper global telecommunication costs open new markets as people connect to the Internet
- Mobile solution market is growing
Above we covered the opportunities in BMC software SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BMC software Threats
- Intense competition
- Economic slowdown in US
The threats in the SWOT Analysis of BMC software are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the BMC software SWOT analysis.
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About BMC software
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
BMC software | |
| Parent Company |
BMC software |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Business runs on I.T. I.T. runs on BMC |
| USP |
Provides BSM(business service management) and service automation solutions |
| BMC software STP | |
| Segmentation |
Large Enterprises needing service automation solutions |
| Target Market |
Includes telecom companies, large retail chains, etc. |
| Positioning |
Offering quality software solution in domains like systems management, service management and automation solutions to large enterprises |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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