Broadcom SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1954
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SWOT Analysis of Broadcom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Broadcom

Parent Company

Broadcom Corporation

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Connecting Everything

USP

Global leader and innovator in semiconductor solutions for wired and wireless communication.

STP

Segment

Providing communication solution to the customer and business worldwide

Target Group

Includes the B2C and B2B requiring the communication solutions

Positioning

Broadcom products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.

SWOT Analysis

Strengths

1. Diversified business portfolio which includes Integrated Circuits, Wireless networks, Mobile communications, Processors, Bluetooth, GPS etc.
2. Strong focus research & development (R&D) and Innovation
3. Strong management & culture in terms of people, systems, technology and measures, currently has workforce of 10000 employees worldwide in more than 15 different countries
4. Acquisition of many companies has enhanced company’s reputation
5. More than 16,800 U.S. and Foreign Patents and Applications

Weaknesses

1. Higher dependence on US market
2.Weak revenue growth of industrial segment
3. Low revenue from Asian countries

Opportunities

1.Growth in Digital TV segment
2. Aviation industry growth favors Broadcom
3. Increasing adoption to 3G technology and mobile devices

Threats

1. World economic slowdown in US and Eurozone which are biggest market for Broadcom
2. Intense competition
3. High exposure to financial market

Competition

Competitors

1. Intel
2. Marvell technology Group
3. Advanced Micro devices

4.Nvidia



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