Marvell Technology Group SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1438
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SWOT Analysis of Marvell Technology Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marvell Technology Group

Parent Company

Marvell Technology  Group

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Mobility redefined; Powering the connected lifestyle

USP

Leading Fabless semi-conductor company, ships over 1billion chips in a year

STP

Segment

Enterprise and end customer

Target Group

Includes B2C and B2B customer

Positioning

Giving customer competitive edge in dynamic market place, by providing advanced and world class engineering product.

SWOT Analysis

Strengths

1. Diversified product offerings like high-performance processors, broadband & wireless transceivers, storage controllers, and LED processors
2. High inclination towards research and development
3. Wide geographic presence
4. Marvell technology group has operations worldwide and approximately 6000 employees in 16 countries

Weaknesses

1.Limited global penetration as compared to a few other major players
2. Revenue concentrations from few customers

Opportunities

1. Growth of semiconductor industry
2. Various product innovations
3. Strategic initiatives to increase global penetration

Threats

1. High competitive pressure
2. Rapid changes in technology and adoption to the change

Competition

Competitors

1. Intel
2.Advanced Micro devices
3.Nvidia

4. Broadcom



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