Nvidia SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3299
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SWOT Analysis of Nvidia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nvidia

Parent Company

Nvidia

Category

Semiconductors

Sector

IT and technology

Tagline/ Slogan

The way it’s meant to be played; World Leader in Visual Computing Technologies

USP

Strong brand name in graphical processing units(GPU)

STP

Segment

Enterprise, customer including researchers and scientists

Target Group

Enterprise seeking for GPU and parallel processing applications

Positioning

Allow user to efficiently run high-performance applications using parallel processing capabilities

SWOT Analysis

Strengths

1. Strong Market position and popular branding & advertising
2.Strong market capabilities with offices in 14 countries
3. Increasing financial performance
4. Nvidia has good product mix in graphical processing units
5. Some of the most popular top-of-the-mind brands are GeForce, Quadro, Tegra, Tesla, nForce
6. The company holds more than 2,300 patents worldwide

Weaknesses

1. Due to advent of mobile devices GPU sell has been slow down
2. Intense competition means limited scope for capturing huge market share

Opportunities

1. New product launches
2. Growing demand for new mobile technologies for e.g. Tegra mobile chips works wonders on android OS which is yet to capture the steam of market
3. Strategic acquisition

Threats

1. Intense competition from major brands
2. Economic slowdown and financial fluctuations
3. Contraction in end market

Competition

Competitors

1. AMD (Advanced Micro Devices)
2. Intel
3. Marvell technology group

4.  Qualcomm



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