SWOT Analysis of Nvidia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and technology
The way it’s meant to be played; World Leader in Visual Computing Technologies
Strong brand name in graphical processing units(GPU)
Enterprise, customer including researchers and scientists
Enterprise seeking for GPU and parallel processing applications
Allow user to efficiently run high-performance applications using parallel processing capabilities
1. Strong Market position and popular branding & advertising 2.Strong market capabilities with offices in 14 countries 3. Increasing financial performance 4. Nvidia has good product mix in graphical processing units 5. Some of the most popular top-of-the-mind brands are GeForce, Quadro, Tegra, Tesla, nForce 6. The company holds more than 2,300 patents worldwide
1. Due to advent of mobile devices GPU sell has been slow down 2. Intense competition means limited scope for capturing huge market share
1. New product launches 2. Growing demand for new mobile technologies for e.g. Tegra mobile chips works wonders on android OS which is yet to capture the steam of market 3. Strategic acquisition
1. Intense competition from major brands 2. Economic slowdown and financial fluctuations 3. Contraction in end market
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