Texas Instruments SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3407
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SWOT Analysis of Texas Instruments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Texas Instruments

Parent Company

Texas Instruments, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

The World Leader in DSP and Analog; Technology for Innovators

USP

Semiconductor company specializing in data conversion and signal processing

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for companies making mobile, pc, calculators , etc.

Positioning

Provides a reliable and efficient product.

SWOT Analysis

Strengths

1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries

4. Company has worldwide presence and customer base of around 90,000 customers.

5. TI has a great brand name amongst college graduates which helps them attract the best talent

Weaknesses

1.Dependence on third party contractors

2. Competitive segment

3. More of a supplier than end retailer

Opportunities

1. Growing global semiconductor market

2.Presence in mobile processor which is new growth segment in developing countries

3. Demand for analog semiconductors

Threats

1. Economic slowdown in US and Eurozone

2. Environmental regulations

3.Exchange rate fluctuation

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor



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