Sage Software SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Sage Software is one of the leading brands in the IT & Technology sector. Sage Software SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sage Software:

Sage Software Strengths

  1. Strong Customer base- has around 6.1 million customers worldwide
  2. Wide geographic presence 23 offices around the world and product and services are available in more than 160 countries.
  3. Strong focus on innovation and technology
  4. Company has employee base of 12000 and experience of 30 years.

Above are the strengths in the SWOT Analysis of Sage Software. The strengths of Sage Software looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sage Software Weaknesses

  1. High concentration of customer base in North America
  2. Strong competition

These were the weaknesses in the Sage Software SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sage Software Opportunities

  1. Strategic Acquisition
  2. Growing Demand for HR software and cloud solutions
  3. Growing Demand for Business Intelligencesoftware

Above we covered the opportunities in Sage Software SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sage Software Threats

  1. Economic slowdown in US, which is major customer base region
  2. Security breach.

The threats in the SWOT Analysis of Sage Software are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sage Software SWOT analysis.

Continue reading more about the brand/company.

About Sage Software

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sage Software

Parent Company

SAGE GROUP PLC

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Sage. Your business in mind.

USP

Third largest company in world for ERP(Enterprise Resources Planning) Software

Sage Software STP
Segmentation

Provides Business Software, Services and Support  to Enterprises

Target Market

Small and Medium Enterprises

Positioning

Provide High quality of software and service which are relevant to the customer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sage Software. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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