SWOT Analysis of Sage Software with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
SAGE GROUP PLC
IT programming and services
IT and Technology
Sage. Your business in mind.
Third largest company in world for ERP(Enterprise Resources Planning) Software
Provides Business Software, Services and Support to Enterprises
Small and Medium Enterprises
Provide High quality of software and service which are relevant to the customer
1. Strong Customer base- has around 6.1 million customers worldwide 2. Wide geographic presence 23 offices around the world and product and services are available in more than 160 countries. 3. Strong focus on innovation and technology 4. Company has employee base of 12000 and experience of 30 years.
1. High concentration of customer base in North America 2. Strong competition
1. Strategic Acquisition 2. Growing Demand for HR software and cloud solutions 3. Growing Demand for Business Intelligence software
1. Economic slowdown in US, which is major customer base region 2. Security breach.
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