ASML Holding SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1886
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SWOT Analysis of ASML Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ASML Holding

Parent Company

ASML Holding and same stake by Philips

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

 NA

USP

World largest supplier of photolithography systems

STP

Segment

Companies making semiconductor chips

Target Group

Semiconductor industry producing DRAM, flash memory and CPUs.

Positioning

Provides a highly reliable quality product.

SWOT Analysis

Strengths

1.Global presence

2.Unique Portfolio i.e. photolithography system

3. Delivery Backlogs

4. Strong financial performance

Weaknesses

1.Substantial increase in Current liabilities

Opportunities

1.Substantial growth in Semiconductor industry

2. New product

3. Recovering economy

Threats

1.Dependancies of Supplier

2. Foreign exchange effects

3.Stringent environment regulations

Competition

Competitors

1. Texas instruments

2. Linear technology

3. National semiconductor



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