Intuit SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3138
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SWOT Analysis of Intuit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Intuit

Parent Company

Intuit inc

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Small Business, rejoice

USP

Creates Software which is used for financial management solution

STP

Segment

Industries use IT software for financial purposes.

Target Group

Small and medium enterprises ,banks , credit unions even consumer and accounting professionals

Positioning

Provides software that helps companies regarding Financial management solutions

SWOT Analysis

Strengths

1.High focus on Research and Development

2.Presence in Growing countries like India and China

3.High Customer base for QuickBooks Enterprise solution

4. Company has a strong brand name and employee base of 8200

Weaknesses

1. Inability to expand in wide geographical market

Opportunities

1. Strategic Acquisitions

2. New US tax credit policy as company makes tax related software

3. Focus on SMEs

Threats

1. Intense competitions

2. Dependence of very few manufacturing and distributing channel

3. Economic slowdown

Competition

Competitors

1.Microsoft

2.IBM

3.Oracle

4.Sage software



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