Mphasis SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2116
Advertisements

SWOT Analysis of Mphasis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mphasis

Parent Company

Hewlett-Packard Co.(HP Services)

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

an HP company

USP

Provides complete IT services

STP

Segment

Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services

Positioning

Company with High quality standards and an HP company subsidiary

SWOT Analysis

Strengths

1. Low cost advantage
2. Broad range of research and development Services
3. Strong Brand Equity as its is position as an HP company
4.High quality standards

5. Currently has employeed strength of 38000 with presence in 14 countries

Weaknesses

1. Margin pressure increased due to increase in direct sales

Opportunities

1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market

Threats

1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital

Competition

Competitors

1. HCL
2. Wipro
3. TCS



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.