Mphasis SWOT Analysis
Mphasis is one of the leading brands in the IT & Technology sector. Mphasis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mphasis:
Quick Glance:
Mphasis Strengths
- Low cost advantage
- Broad range of research and development Services
- Strong Brand Equity as its is position as an HP company
- High quality standards
- Currently has employeed strength of 38000 with presence in 14 countries
Above are the strengths in the SWOT Analysis of Mphasis. The strengths of Mphasis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mphasis Weaknesses
- Margin pressure increased due to increase in direct sales
These were the weaknesses in the Mphasis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Mphasis Opportunities
- Company has good opportunity since the sector is growing
- Can diversify in brand product category and consulting services
- Huge potential in domestic market
Above we covered the opportunities in Mphasis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mphasis Threats
- Slowdown in US economy as major client base is from US
- Attrition and Employee loyalty
- Increasing cost of Human capital
The threats in the SWOT Analysis of Mphasis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mphasis SWOT analysis.
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About Mphasis
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Mphasis | |
| Parent Company |
Hewlett-Packard Co.(HP Services) |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
an HP company |
| USP |
Provides complete IT services |
| Mphasis STP | |
| Segmentation |
Enterprises seeking IT solution and services |
| Target Market |
Big International Enterprises requiring IT solution and services |
| Positioning |
Company with High quality standards and an HP company subsidiary |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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