Tokyo Electron SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 981
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SWOT Analysis of Tokyo Electron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyo Electron

Parent Company

Tokyo Electron Limited

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

People, Technology, Commitment

USP

The Third Largest manufacturer of IC and FPD Production equipment in the world.

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for companies making  fabricated integrated circuits, flat panel display and photovoltaic cell

Positioning

Leading global supplier of semiconductor production equipment

SWOT Analysis

Strengths

1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries

4. Company has worldwide presence

Weaknesses

1. Dependence on third party contractors

2. Competitive segment

3. Dependence of very few customers

Opportunities

1. Growing global semiconductor market

2.Presence in mobile processor which is new growth segment in developing countries

3. Demand for analog semiconductors

Threats

1. Economic slowdown in US and Eurozone

2. Environmental regulations

3.Exchange rate fluctuation

Competition

Competitors

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. Texas Instrument



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